När jag var i Karlstad förra helgen reagerade jag på att McDonalds skyltning var mörkgrön istället för röd. Surfade runt men hittade nästan ingenting om att de skulle byta färger. Bara några få små artiklar om ett färgbyte i Tyskland 2009.
”Formgivarna bedömde att de traditionella röd och gula färgerna var för skrikiga. Vi är ju redan ett så etablerat varumärke så vi kan kosta på oss att ha en mer nedtonad färgsättning.”
Lite underligt men kanske inte helt fel. Det var faktiskt rätt snyggt med den där väldigt mörkt gröna färgen till det gula M:et. Är lite sur över att jag glömde fotografera.
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